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The new HP Latex 700 and 800 Printer series equipped to win big!


HP announces a new Latex printer portfolio - delivering unprecedented levels of versatility and sustainability in printing.


  • Unmatched versatility with vivid colors & dazzling white: incorporating the latest generation of HP Latex inks, and the whitest white ink [i] available on the market with no yellowing over time
  • Enhanced performance: HP Latex 700/800 series allows print service providers (PSPs) to increase productivity by up to 50% [ii] versus previous HP models, thanks to faster print capabilities 
  • Sharpened sustainability edge: The use of HP Latex inks and cardboard HP Eco Carton cartridges [iii] reduces carbon emissions by 60% and plastic usage by 80% [iv]

The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time [v], enabling print businesses to produce neater outlines and add more contrast to darker supports.  

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr. (388 ft2/hr.) allow the HP Latex 800 and 800W to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new 700/800 Series will deliver with vivid colors and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.


Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices [vi]. To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment. 


Watch these videos to catch a glimpse of the new portfolio:

HP Latex 700 Printer Series: Equipped to Win Big

HP Latex 800 Printer Series: Equipped to Win Big

Win the Jobs You Want with HP Latex 700 And 800 Printer Series


You can also find attached or access here the brochure for the HP Latex 700 and 800 Printer series.


Get equipped to win!


[i] Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF print mode using HP 832 1-liter White Latex Ink Cartridge. Visual opacity = 91%.

[ii] Only for Latex 800 and 800W – compared to previous Latex models.

[iii] The ink cartridge HP Eco-carton cardboard container can be recycled through local recycling streams and the ink bag, as well as printheads, are eligible for recycling through the free, convenient HP Planet Partners program. Visit http://www.hp.com/recycle to see how to participate and for HP Planet Partners program features and availability; the program may not be available in your area. Where this program is not available, consult the Material Safety Data Sheet (MSDS) available at http://www.hp.com/go/ecodata to determine appropriate disposal.

[iv] The ink cartridge outer carton is 100% recyclable through local cardboard/paper programs. C02 reduction based on moving from plastic ink cartridge to cardboard HP Eco-Carton ink cartridge, with annual manufacturing savings of 291 tons and transport savings of 8 tons. This is equivalent to 1,194,028 km (741,935 miles) driven by an average passenger vehicle or over 38 million smartphones charged.

[v] Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF print mode using HP 836 White Latex Ink Cartridge. Visual opacity = 91%.

[vi] HP research conducted with C Space. The survey fielded Oct. 6-12, 2020 with 102 Latex-owning PSPs. 

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